The Reframe Protocol
Therapy gives you a reason. This gives you a move.
100% free. You'll also get my free MC Letter. One email a day, and you could cancel at any time. I'll NEVER share your email with anyone.
I'm Master Chim. I've coached over 2,000 men over the last 25 years.
Type it below in one sentence, and the Reframe Protocol shows you which part is which, what saying it gets you, and one thing to do. Use it to start doing what you already know you should. It's free.
Type it in one sentence. The Reframe Protocol shows you which is which, what saying it gets you, and one thing to do. It's free.
When I was first introduced to MC, I would go in the direction the wind blew, with no real goal or purpose in life. Now I'm a husband to a beautiful wife. I'm a father to three amazing children.
men coached over the last 25 years
coaching calls over the last 25 years
year martial arts academy owner
The Reframe Protocol

The Reframe Protocol
Therapy gives you a reason. This gives you a move.
100% free. You'll also get my free MC Letter. One email a day, and you could cancel at any time. I'll NEVER share your email with anyone.
You said: "I never finish anything I start."
You start things, and you stop working on them before they're done. Every unfinished thing you have is one you stopped working on.
"Never" and "anything" cover every single thing you've ever started, and one finished thing proves them false.
List everything you've started and haven't finished, and next to each one write what finished means for it and what it gets you.
That was one sentence.
Want this run on your whole life, live, with me?

These are the real screens. The answer shown is a real answer to the sentence "I never finish anything I start."
100% free. You'll also get my free MC Letter. One email a day, and you could cancel at any time. I'll NEVER share your email with anyone.
Client Results

I was averaging about $10,000 a month on my online coaching program. But with his coaching and implementing his systems, I broke a record last month of $27,000 a month.
Lane BullgerBullgerFit
I got a return on investment immediately. Within the first month, I think I increased, doubled my sales.
Mike DunsonMountaintop Plumbing
…gave me the courage and the roadmap and the strategic plan to leave my corporate job of 20 years to become an entrepreneur.
Fred WarderEntrepreneur, Home Services and Real Estate
If I can give anyone advice, it would be to invest in yourself and work with MC as quickly as you can.
Joshua MartinezOwner, True North Training
Long story short, man, I have quadrupled my income. … I'd have been walking through the forest trying to forge my own trail. Master Chim showed me the highway.
Darrell ThompsonOwner, Cultivate Power Fighting Arts

100% free. You'll also get my free MC Letter. One email a day, and you could cancel at any time. I'll NEVER share your email with anyone.
Where It Started
When I was sixteen, I was locked in a jail cell in Valhalla, New York. I call it my first trip to Valhalla. Up until then, I didn't think I'd made one wrong decision. Sitting in that cell like a caged animal, I realized I couldn't trust myself to make the right call in the moment. So I started writing rules for myself when I was at my best, to follow when I was at my worst. I've been building rules like that ever since, for myself and for the men I work with, across more than 3,000 coaching calls.
I've run my own martial arts academy for over 20 years, and I wrote the book Tribalnomics.



Does this sound like you?
You tell yourself, "I'm working on it." Thinking about change doesn't change a damn thing.

You handle everything yourself, so you never get time to fix what's broken.
The same problems keep costing you at work, at home, and in your body.
You've read the books, watched the videos, and done the challenges, and you're still doing the same things.
They gave you information. Nobody gave you a plan or checked whether you followed it.
Grown men look up to you every day, and you lose it on your kid for forgetting to put his shoes away.
Your kids watch how you act under pressure, and they copy it.
Money is tight even in months when you work hard.
You keep cutting spending just to make it to the end of the year.
You give other men good advice and ignore it yourself.
Every year you wait, the same problems cost you more.
See, your problem is the formulas you're running. You built most of them years ago, for a life you're not living anymore.
100% free. You'll also get my free MC Letter. One email a day, and you could cancel at any time. I'll NEVER share your email with anyone.

Who I Am

The Pressure to
Power Metamodel
The Pressure to Power Metamodel is the system behind every session. It maps how pressure converts into identity, Will, structure, and Real Power across three parts of a man's life: Self, Tribe and Value.
Master your mindset.
Strengthen your tribes.
Unleash your value.

Pressure does not create weakness or strength, it reveals structure.

Sebastian Junger
#1 NYT Bestselling Author, Tribe, War, Restrepo
His ability to extract the most out of people is legendary.

Dr. Dan Luna
Retired 20-Year Navy SEAL, Founder Team 3LX Consulting
Warrior, teacher, scholar. One of the few I made a point to stay in contact with. My personal Joseph Campbell.

Ethan Suplee
Actor, Remember the Titans, My Name Is Earl
The razor's edge that separates weakness from personal power is something that becomes more tangible and attainable with the right mindset.
Over 2,000 men coached over the last 25 years


I endorse MC and his personal coaching 100% over all others I have experienced.

When it comes to understanding, developing, and leveraging alliances, MC is the man.

MC provided me with the tools, systems, and guidance to reignite and scale my health services.

His coaching style meets you exactly where you are.

Many of the best decisions I've made in my life were made in part with his guidance.

He's teaching me how to be a better leader and business owner.


Master Chim is an expert at applying the pressure you might not want, but you need.

I can't count the number of times his programs and coaching have pulled me up after I've fallen.

Worries and anxieties slipped away. It became easier to be myself. ... I would not be as capable, serene, or successful without his coaching.

Type one sentence. You get back what's true, what you made up, and one thing to do.
The first one is whether you own a business. If your answers fit, you fill in an application.
I coach a group of business owners every week, and I work with men one-on-one. If we're a fit, we'll see which one works best.
100% free. You'll also get my free MC Letter. One email a day, and you could cancel at any time. I'll NEVER share your email with anyone.

So have I. I've spent over a hundred and fifty thousand dollars on it. Type your sentence into the box and see what comes back. Every answer comes from systems I built out of my own life and have used with the men I coach for twenty years.
Type it into the box and see. That answer comes out of the same work I use with the men I coach.
Therapy gives you a reason. This gives you a move.
It takes one sentence.
You can stop there. If you want more, you answer a few questions, starting with whether you own a business, and fill in an application. I'll get back to you within 48 hours, whether you're accepted or not.
100% free. You'll also get my free MC Letter. One email a day, and you could cancel at any time. I'll NEVER share your email with anyone.
You'll get one thing to do about it.


If you are on the fence about his coaching program, I recommend you go all in and don't fear the pressure.